Who should come to Music 4.5: Playlists 2 on 14 April?
Playlists touch nearly every facet of the music industry. They matter – for artists, for labels, for curators, for broadcast radio, for streaming companies, and for brands. But the landscape is changing. At Music 4.5, we pride ourselves on bringing together the best and brightest in their fields to dissect the most immediate issues in the music industry. Playlists are that, in spades.
But who can benefit from attending Music 4.5: Playlists 2?
–Artists and musicians wanting to know the ins-and-outs of playlist creation, placement and distribution
–Businesses seeking to know how and why playlists can enhance your brand
–Record labels wanting to delve into the value of playlists, and their ROI with regards to promotion
–Start-ups/entrepreneurs with an interest in streaming data and the playlist business opportunity
–DJs and curators – existing and fledgling – who want to penetrate the playlist ecosystem and make money from their curation
–Journalists/analysts who want to report on the future of streaming and playlists, the music industry’s gradual concession that streaming delivers consumption instead of sales, and whether video streaming is set to overtake audio
–Streaming and media companies who want a comprehensive overview of how different services approach playlists creation – human curator vs algorithm, and how to best leverage listener data
Nowhere else will get such concentrated and focused expertise in one room. You will leave our seminar with an in-depth understanding of how playlists are created, distributed, marketed, and what role they will play as/if video emerges to trump audio and the music industry recasts streaming as an awareness tool instead of a sales mechanism.
Be at the forefront of the change.