Payload Studios wins inaugural TechPitch 4.5 PLAY
We built it, and they came.
Held at the offices of Irwin Mitchell in London, eight selected start-ups had the opportunity to pitch their start-up to Hasbro, as well as to our expert panel of judges and the audience. The judging panel was an array of experts in their respective fields, including: Elizabeth Coulter, Private Secretary to Chief Scientific Adviser to HM Government; Kitty Knowles of The Memo; Chris Kilroy of Mercia Technologies Fund; Megumi Ikeda, Investment Director of Hearst Ventures; and Simon Heap, Founder of Rugged-Interactive; and Harry Botterill, Head of Global Tech Acquisition & Open Innovation at Hasbro.
The event was chaired by Paul Hood, Head of Digital and Technology Division at Dennis Publishing. “Gaming is one of the areas that has been completely disrupted and transformed by technology,” he said. “Who knows? Some of the pitches that you’ll see tonight might well be some of the most exciting things that you will be able to see in practice in the next ten years or so.”
Payload Studios – a video games company specialising in games with a high degree of customisation, construction and exploration – won the judges vote and a meeting with Hasbro.
The studio’s game, Terra Tech, “enables players to construct vehicles within the game environment that can then be turned into real world objects via 3D printing,” explained co-founder Vincent Scheurer.
In second place came QuizTix, a series of connected social quiz games on mobile and smart TV. “Anyone can enjoy a quiz – it’s a genuine mass market,” said founder Albert Marshall.
Maily, a platform reinventing digital communication for young kids, came in third.
In first place with the audience vote by an impressive margin was Koski, a mixed reality board game that connects the physical and digital gaming worlds.
The remaining startups were equally impressive. They were:
Live beacon – a turnkey ‘iBeacon as a product’ solution that can be set up without programming
Lurtis – a set of multi-scale tools for the production of 3D scenarios, ranging from large geographic areas to cities, buildings and their interior decoration
MovieSweep – a mobile device gaming application that serves movie-related content to users through a trivia-based connections game
Woogie – a voice-enabled hardware device that provides interactions and relevant content tailored to a child’s age, gender, school grade and preferences
TechPitch 4.5 Play – in collaboration with Hasbro – was conceived, organized and executed by 2Pears, the team creating opportunities and events to inform, educate and connect entrepreneurs, startups and investors in music, media and technology. 2Pears co-founder Petra Johansson said she was overjoyed with the collaboration, as well as with the calibre of the start-ups who pitched.
“We’re thrilled to give Hasbro a gateway into the entrepreneurial ecosystem here in the UK,” she said, “and look forward to collaborating on more pitching competitions that focus on creating new play experiences.”
2Pears have already received overwhelmingly positive feedback from the start-ups and the audience. ITPro today published this review.
“TechPitch 4.5 has been a mainstay in the start-up scene for over five years and the success of adding TechPitch 4.5 Play to our roster illustrates its vibrancy,” said 2Pears co-founder Rassami Hok Ljungberg.
To apply to pitch at TechPitch 4.5 and buy tickets to our next pitching competition, please visit the TechPitch 4.5 website.