AR, VR, MR and AI: Where is the money?
Creative technologies – virtual reality, augmented reality, mixed reality and artificial intelligence – are permeating almost every touchpoint of our modern lives. As application of these technologies move beyond pure entertainment and branch out into both consumer experience and the workings of businesses big and small, several questions remain unanswered, namely:
Where is the money?
Since the success of the ubiquitous Pokemon Go, brands and technologists are scrambling to implement creative technologies into their offering. Their motivations are obvious – consumers will come to expect experiences that leverage these technologies, and there are emerging arguments for how they will provide a USP, cut costs, nurture brand loyalty, and ultimately improve the bottom line.
The music industry is no different. A number of bands, concert venues and promoters are exploring – with some even executing – how these technologies can help them connect with their fans and increase turnout via immersive live experiences. Artificial intelligence features in both music creation and distribution. Yet to materialise are concrete practices for marketing, tracking, and monetisation. The music industry is on a precipice, and – in our view – the only way is up.
On 30 November 2016, Music 4.5 The New Creative Tech will explore the wide-ranging opportunities, challenges and ramifications that the application of these creative technologies presents. We will explore:
-What opportunities for revenue generation, fan engagement and new musical experiences do new creative technologies offer to artists, creators, and the music and entertainment industry?
-What new challenges in terms of Intellectual Property, licensing, creative ownership, tracking and monitoring do they create?
-How do artists, rightsholders, and users navigate the new creative technologies?
-What is working and who is doing it?
-How do the new technologies deliver new revenue-generating opportunities for artists and rightsholders?
-And, most importantly, where is the money?
Our speakers for the afternoon’s seminar come from a diverse range of backgrounds and expertise, including Goldsmiths College, BBC, IBM and MelodyVR. They also include entrepreneurs, engineers, and audio technologists.
Whether you are a musician, promoter or venue owner, a marketer, engineer or technologist, a start-up entrepreneur, data analyst or lawyer, Music 4.5 The New Creative Tech will lay out, in great detail, the opportunities, applications and challenges presented by artificial intelligence and augmented, mixed and virtual realities.
Book your tickets now.