Makerble wins TechPitch 4.5
Held at the offices of Pinsent Masons in London, eight selected start-ups pitched their business to a panel of expert judges and the wider audience. The start-ups covered a wide range of business models, from nappy recycling to AI-powered personal development coaching in the workplace, from improving the efficiency of large-scale industrial rotating equipment and reducing energy expenditure to an on-demand robotic assembly solution.
Automated investment tracking for charities
The winning start-up, Makerble, was created to make it easier for charities to track investment, collate data, and provide a range of templates to enable charities to measure KPIs.
“When you give to a charity, what happens to the money you give?” explained founder and CEO Matt Kepple. “The way many charities track investment is inefficient and often they are using pen and paper. Our app works offline so that a charity’s staff can collect impact data and see if targets are being met wherever they are in the world.”
The app automates functions, such as notifying donors of progress and sharing to social media.
Watch Makerble’s winning pitch.
Reducing cost and CO2 emissions for industry
Flexciton – a platform that improves the efficiency of rotating equipment – came in second with both the judges and the audience.
“Huge industrial machines consume more than 25% of the electricity used by the entire world,” said founder Jamie Potter. “The complexity of the operating data makes it impossible for a human to make decisions efficiently.”
A company can spend £300m operating just one plant, he explained, and each company will have 100s of plants. Potter says that Flexciton can help each plant reduce running costs by £30m per year while reducing CO2 emissions.
Cracking the DNA of human performance
Wevolve – an AI solution that provides personalised job coaching – came in third.
“As an organisation, you can implement change but if employees don’t take it on, it won’t work,” said CEO Fionnuala O’Conor. “We deliver executive coaching that helps managers see change as it’s happening. Our data and analysis cracks the DNA of human performance.”
Ambitious solutions to big problems
“All of the start-ups here are trying to solve problems that sound quite simple but are actually incredibly complex,” said judge and keynote speaker Ian Betteridge of Alphr.com. “It’s good to see ambitious solutions to big problems.”
Anna Bjornemark of European Bank for Reconstruction and Development said it was good see entrepreneurs addressing problems in sectors that might not have the resources to develop themselves. “Charities wouldn’t try to develop [an app like Makerble], but the issues are important to address,” she said. “I was also interested in the sustainability component [of Flexciton] and how to save energy.”
The value of data creation
“The underlying theme tonight was data,” said event chair Danvers Baillieu of Cognitive Logic. “A lot of the start-ups were explicit about data, but all were about data creation is some shape or form.”
Una Carney of Viacom agreed. “People have realized that whatever you’re doing the data has value beyond the app or service,” she said, “but you need to have the right security for that data and commit to transparency about how you’re going to use it.”
The judges, in full, were:
Una Carney, Planning Director, Creative and Integrated Marketing, Viacom
Ian Betteridge, Editor, Alphr.com, Dennis Publishing
Danvers Baillieu (chair), COO, Cognitive Logic
Anna Björnermark, Advisor to the Director for Sweden, Iceland and Estonia; Board of Directors, EBRD European Bank for Reconstruction and Development
Xaver Matt, Founder & CEO, Netleadz
Prior to the pitching, Ian Betteridge, the editorial director of Alphr.com, the newest launch from Dennis Publishing into the tech sector, provided tips and insight into how tech start-ups and entrepreneurs should engage with journalists and consider their PR strategy in order to get noticed.
TechPitch 4.5 is part of our series of pitching competitions that take place throughout the year. In addition to general tech, we also host competitions around specific tech verticals, including: Music, Media & Entertainment; Sport & Health; and Fashion, Luxe & Retail. Last year we also hosted TechPitch 4.5 PLAY, in partnership with Hasbro. Check our website for future events.
TechPitch 4.5 was conceived, organized and executed by 2Pears, the team creating opportunities and events to inform, educate and connect entrepreneurs, startups and investors in music, media and technology.
Our partners for the evening were Invesdor, Netleadz, Mediatainment Finance, Bootlaw, TechMutiny, and Interchange.