FrontRow: “A one-stop admin service for anyone with a creative mind”
FrontRow is a London-based start-up that’s disrupting the live music industry and transforming the future of administrative work for the creatives.
“We provide a one-stop admin solution for live music, helping artists and event hosts find each other as well as providing tools to manage invoices and contracts,” said co-founder Monica Lee.
FrontRow wants to serve as the financial back office for musicians so they can focus more on their music. “Independent musicians play with different people in different places every week and it’s a pain in the neck to keep track of all the contracts,” explained Lee. “Sometimes there’s lack of financial transparency too.”
FrontRow is not only for musicians but also for promoters, hosts, and event organizers worldwide. The number of independent artists has risen and is rising dramatically, making promotion increasingly hard and competitive. The service also seeks to help promoters and venues find these acts. “Our platform seeks to provide best opportunities for matchmaking, and we’re constantly trying to reach out to the industry to expand our network,” said Lee.
FrontRow is on a mission to make live music industry fairer and more rewarding for creators. The aim is to give artists, musicians, labels and publishers the freedom and transparency they need to manage their careers. The platform’s user-centred administrative services combined with creative technological solutions offer a viable alternative to the traditional industry model. “We’re trusted by hundreds of London’s rising artists, and we aspire to work with creators worldwide, particularly in the East Asian region where we’ve started to form key partnerships,” said Lee.
The company’s long-term vision is to represent the creative gig economy at large, including comedians, performing artists and actors/actresses. “Not only are we looking to scale up horizontally, we also envision expanding our services vertically, covering areas such as rentals and legal advice, providing a truly one-stop admin service for anyone with a creative mind.”