Fresh 8 Gaming wins TechPitch 4.5 Sports & Health
Fresh 8 Gaming, an automated data and marketing platform focused on providing smarter and more profitable connections between betting companies, online sports publishers and consumers, won the judges’ vote by a healthy margin at last night’s TechPith 4.5 Sports & Health.
“The betting industry has been slow to embrace technology,” said founder Andrew Sharland. “Our technology personalises the experience for users at a one-to-one level, making it easy for betting operators to deploy the right messages to the right customers.”
Sportmate, an app that makes it easy to meet people to play with, came in second.
“There are 30 million UK players with no outlet to play their sport because it’s too much hassle to organise and too difficult to find and book pitches,” said co-founder Tom Haleminh. “We use AI matchmaking to remove this hassle.”
QuickScore, the world’s first SMART scoreboards with video playback and streaming, which shows various match-related stats, as well as adverts and information, came in third.
“We’ve created a targeted digital advertising platform that provides in-depth match stats and graphs,” said co-founder David Geensen. “Our market is 27,000 clubs, schools, colleges and universities and colleges, as well as sports clubs, arenas and stadiums.”
NFC Helps Me, an app linking step-by-step, thoughtfully designed instructional videos to the real-time learning environment, came in first in the audience vote.
“We are enabling independence and changing cultural perceptions of those with additional needs,” said founder and teacher Tom Casson. “We place NFC stickers on everyday objects; when scanned by a smartphone a step-by-step instructional life skills videos designed specifically for those with additional needs is played.”
Conceived, organised and executed by 2Pears, the team that creates opportunities and events to inform, educate and connect entrepreneurs, start-ups and investors in technology, the TechPitch 4.5 series of events selects 8 tech start-ups to present their business plan in three minutes to an expert judging panel and an audience of investors, potential partners, and entrepreneurs.
Held at the offices of Lewis Silkin Offices in London and chaired by the Richard Gillis – the award-winning writer, commentator and former editor of SportBusiness International – TechPitch 4.5 Sports & Health’s panel of judges encompassed a broad range of skills and expertise across technology, investment, legal, entrepreneurship, research, design and journalism.
The expert judging panel included:
Ashley Gray, Innovator and International Collaboration Manager, Loughborough University
Robert Cookson, previously digital media correspondent for the Financial Times and now an MBA at London Business School
Nat Heaton, Creative Director, Elegant Scoundrel
Jim Brackpool, Head of Music, BT Sports
Eva Weber, Investment Director, Venture Founders
David Willbe, Partner, Lewis Silkin
The other start-ups who pitched were:
Batfast – a business that manufactures and operates cricket simulators for training, entertainment and engagement
Crowdsight – a mobile interface tailored to the needs of the sports sponsorship market that channels content via its platform to social networks
EatThisHealthy – a mobile application that uses geo-locater technology to display healthy food options from the full range of high street quick service restaurants
Giving the keynote before the pitches was a representative from the Fit Tech Collective, created to support sport, health and fitness tech companies and help them to grow. Fit Tech Collective brings together entrepreneurs, engineers, designers and investors to innovate in the fit-tech space and is partnered with London Sport.
“The breadth of the start-ups here was incredible”
All the judges heaped praise on the start-ups who pitched and had constructive feedback as well.
“The pitches were of extremely high quality,” said Eva Weber of Venture Founders. “You all managed to get to the point quite quickly, and talked about market, business model, scalability. I have a strong preference to hear about the team, because I want to see who I’m investing in. I want to hear about how – as an investor – I’m going to make money.”
David Willbe of Lewis Silkin agreed that the standard of the pitches was high, and advised that start-ups explain clearly why they cannot get to the next stage without investment. “I always like to hear “this is the problem that I can’t just solve by doing more deals”,’ he said
“2Pears should be congratulated because I thought the breadth of the start-ups here was incredible,” said chair Richard Gillis. “There was enormous value in each one of them.”
TechPitch 4.5 PLAY – in collaboration with Hasbro – will take place on 22 November 2016 and will feature start-ups whose technologies, platforms, APIs and business models can help create new play experiences. The deadline for applications ends on 21 October 2016 – don’t miss this chance to pitch your start-up to Hasbro, one of the world’s leading toy and entertainment companies. Apply here.