ConcertFlow.com: Making it easier for fans to find live music
ConcertFlow.com – a live music discovery site that enables users to browse and view videos of bands that are playing upcoming concerts in London – pitched at Music TechPitch 4.5 earlier in the summer. The 4.5 Blog caught up with founder Gavin Moulton last week to hear about ConcertFlow.com’s proposition and plans for growth, as well his experience of pitching and networking at Music TechPitch 4.5.
-Thanks for taking the time to talk with us today, Gavin, and congratulations on doing so well at Music TechPitch 4.5. Could you please tell us a bit about yourself and your professional story?
I’m Gavin Moulton and I previously started intomusic.co.uk, a music download site that enjoyed some success eight years ago – we made a profit, which is quite rare for music website. I’m a web developer that has since moved into freelancing for a number of companies, some of which were start-ups. I’m also a musician who has played live, so I have experience in the industry from both sides.
-What inspired the idea for ConcertFlow.com?
I was basically frustrated that traditional concert listings are meaningless if you don’t know the band, and leaving a site to find music is too time consuming. Our technology embeds videos into concert listings. You can play a video of the artist straight away. The ability to discover a band by live video, then find a ticket, has been reduced down to a few steps. However, buying tickets for the actual concerts is an industry-wide problem for consumers, as there are so many ticket sellers for different venues. And I don’t think we can solve that problem.
-How did you start the process of bringing ConcertFlow.com to fruition?
Being a developer I suppose I’m guilty of building things to bring an idea to life. I launched ConcertFlow.com to prove the concept, satisfy my curiosity and test the response. I later found a lot of research that backed up my preconceptions. Research shows 51% people who discover an artist through streaming then go and see them play live. Also, people are 85% more likely to purchase a ticket if they see a video. Video is a very compelling proposition for promoting a live event. The promoters of events must know this as well, as you will often see video on their websites. We are just centralising the experience to make it easier for fans to find live music.
-What can users expect when they visit ConcertFlow.com?
The site is fairly minimal at the moment – just listings in London for now – and I’m trying to satisfy the small and medium-sized venue market. There is a lot of room for improvement. A big part of what I do is recommending gigs through our social media channels and the site needs to align this more. I also took the concept and created a large number of music festival guides with what I called ‘Video Line Ups’.
-Do you have a team or are you doing this largely on your own?
It’s just myself and the company is bootstrapped, with no outside funding. The company does have advanced SEIS assurance, which investors would benefit from. But to produce something that goes beyond early adopters I need funding and a team. I have been looking for a co-founder to work with on the promotion and marketing, which will be key to taking it further, but this has been very challenging and I haven’t found the right partner yet.
I do have some advisors and mentors who’ve worked at Sony and Ticketmaster who’ve given me some advice. I would also be interested in working with a company in the promotions and live music field, in return for a percentage in the company, or premium use of the technology. I found this market is very specialised and it’s hard to make a footprint.
-Let’s talk about your experience presenting ConcertFlow.com at Music TechPitch 4.5. What led you to apply to pitch at the event?
I did do an informal pitch last year at another pitch night, but Music TechPitch 4.5 is more industry specific, hopefully giving exposure to the right people, including those working in the music industry, investors with interest in music, and co-founders.
-Had you done any pitching previously?
I actually attended the pitching workshops that 2Pears run, and I really recommend it to other startups.
-How did you feel your pitch went? If you had to do it again, would you change it?
I think I was concentrating too much on the stats to prove my concept, so next time I may try to even it out with more details on the progress of the start-up. The panel said the pitch was clear and they understood the concept, which helped my confidence.
-Was the feedback constructive? Did you make any good connections during the networking portion of the event?
Yes, the feedback was helpful. The judging panel pushed hard on user acquisition, which is hard to gauge with B2C. Xaver Matt, an investor on the panel, did question the user journey, but Tom Frederikse argued that when his teenage children were looking for a live concerts the first thing they wanted was to see a video to help them choose, so that was encouraging. I did connect with a crowd funding site and a company who offers API music data, so some useful contacts were made. I was hoping to make better connections with investors or partners, but – possibly due to it being just after Brexit – there didn’t really seem to be anyone that I talked to who could help.
It was defiantly more useful than networking events, which are for most part a vast waste of time for start-ups.
-Was the overall experience useful?
I think the event was really well run. Some other pitch nights I’ve been to seem to be a bit of a ‘cattle call’, but at Music TechPitch 4.5 you are given the best environment to deliver your pitch.
I definitely feel like I’ve had a good first experience and next time I pitch –hopefully with a co-founder – I will be well prepared.
-What’s next for ConcertFlow.com? Where would you like to be in a year’s time? In five years?
The service could be taken to the next level quickly with funding and partnerships.
However, I may have to continue alternating between freelance work and the website. This is what I’ve been doing so far, and it has allowed me to gather rich findings and properly prepare for expansion, which I can then use to further plans to improve the website.