AXA PPP Health Tech & You Awards 2017
Are you a start-up or entrepreneur in health-tech? AXA PPP is accepting applications for its Health Tech & You Awards 2017 until 16 January 2017. This is the third year of AXA PPP’s programme to support health-tech entrepreneurs. We recently caught up with Richard Cooper, Head of Digital and Content Marketing at AXA PPP, to chat with him about how the origins of the Health Tech & You Awards and how AXA PPP is embracing health-tech to provide better services to its customers and companies. This is Part 1; keep an eye on the blog for Part 2, which will cover the range and categories of start-ups who should apply, how the awards work, and get a sampling of previous award winner.
Richard, thank you for taking the time to talk with us today. I’m sure most readers know of AXA PPP, but could you please tell us what your main activities are, and what makes you different from other providers?
AXA PPP is the health insurance branch of the global AXA group. AXA PPP itself was originally established over 75 years ago and then, just like today, our members were looking to us to help them get access to the best medical expertise fast. The difference is that today, our members are rightly demanding so much more.
We position ourselves as helping people Live Life Well – this includes getting them speedy access to treatment, providing ongoing support through things like our in-house healthcare professionals team and also hopefully inspiring them to live healthier lives.
We’re talking today because of AXA PPP Health Tech & You Awards 2017, which aims to discover, promote, and support inventors and innovators in health tech. Can you tell us how the original idea for this award came about?
As a business we have been on a bit of a journey over recent years. The explosion in personal health technology has meant that AXA PPP needs to change to reflect how our members are using these technologies to monitor their own health. Historically, the traditional route for members who needed treatment was to visit their GP, the GP would then refer them to a specialist, and they would contact us to approve that referral. Now we see members increasingly contacting us directly looking for a referral, based upon personal health data they have collected from wearable health technology, such as their Fitbit. We could see there was so much potential in this area for technology to further help people track different aspects of their health and life, so in 2014 we launched the AXA PPP Health Tech & You Awards as a route to help us engage with the most relevant and exciting new personal health technology and the entrepreneurs who develop them.
You’re run two awards programmes over the past two years; this year marks the third. How would you characterize some of the start-ups who have won the awards?
There have been many very interesting entrants and winners over the past two years who have developed a range of new and innovative ways for people to manage their health and wellbeing. The entries come to us at various stages of development; some ready for market others in the earlier stages of development. Full details of previous winners can be found on our website.
How do the awards work?
We launched this year’s awards programme back in September and start-ups are invited to apply within one of the six categories by 16 January 2017. We will then go in to a period of shortlisting getting the long list of entries down to three per category. We do this by working with a number of technology and health experts. The final three from each category will then be asked to pitch their ideas to an expert judging panel with the final winners being announced at an award event held at the new Design Museum in April 2017.
Of the start-ups who have come through the Awards, have any been recruited to work with you?
Yes, we are already working with one of the year 1 category winners and also working closely with some of the successful year 2 entrants to identify where they can bring value to our business and members whilst helping them develop their business in the direction they want. We are at contract stage with two of these.
If a start-up has applied in the past and not been accepted, can they apply again if their business proposition and/or technology have evolved and improved?
Yes, they will be very welcome.
What innovations would you like to see come out at the awards this year?
We hope this year’s categories are broad enough to attract a range of developers working in different health and wellbeing spaces, but one key area of interest to us is in the Eldercare space. We believe people should be able to live independently for as long as they want to and are safely able to, and this can be facilitated through the provision of good well designed technology.
Apply to the AXA PPP Health Tech & You Awards here.