By Charlotta Hedman It’s been a bit difficult to miss, but if you happen to live under a mainstream news repelling rock then you might not be aware of one of the biggest scoops of the year. It’s a story that will be talked about
By Charlotta Hedman Seven clever music-tech start-ups took to the stage at the end of the Music 4.5 conference to pitch their ideas to a panel of judges and to the audience. The favourite pitch was the last of the day, by Caroline Bottomley, a
By Charlotta Hedman Phew. It’s been a busy week for the Music 4.5 team. Rassami and Petra did a brilliant job bringing everyone together on Wednesday and organising the second full day Music 4.5 event. Thanks to everyone who showed up at the opulent, but
AudioFuel Founder and ringmaster Sean Blair together with Gaynor O’Flynn, indie artist and founder of multi-media label being human, ask the Music4.5 floor for inspired examples of audience participation and what fans do for love… and how that makes money!
Audience-focus from the artists’ perspective, artists with or without record labels need to target/consider their audiences, and is this best done with or without a record deal? Are record labels redundant? Do record labels give artists what they need? Is the deal fair? What are the new labels appearing offering? How is the deal changing and how does it need to change?
Audience focus from a musictech and ‘filter’ perspective: the value of music. What we perceive to have value to those consuming music related products and services, isn’t always the case depending on the audience segment and depending on how they are willing to pay for the service, rewarding what they like, and what they value. New and different ways of ‘paying’, and the avenues open to the bands/artists with the magic 1,000 fans to make money with music as IP.
Music 4.5 blog editor Charlotta Hedman met up with singer-songwriter Ana Free a couple of weeks ago to talk about Youtube fame and how to use the internet to build a career. Ana might be young, but in just a few years she’s managed to
By Charlotta Hedman Edit: Unfortunately the showcase has been cancelled, but the networking will still go on as planned. Those of you who’ve booked tickets can get in touch with Petra Johansson (email@example.com) to either get a full refund or an opportunity to join the