By Natalie Shaw You’re reading this online and I’ve been asked to write this, because of my status as a music editor/writer, mostly online. Yet the consistency of this doesn’t quite follow through to the practical. Shockingly, I still encounter PR departments shirking the blame
By Giulia Baldi We’re taking a step back from the consumer oriented side of music start-ups to look at BMAT, a company working behind the scenes to help tech-music platforms with innovative softwares. BMAT, which is short for Barcelona Music and Audio Technology, was founded in
By Giulia Baldi Adaptive strategy? Maybe. Interesting model? Definitely. BeatPick.com was born in 2006 as a net label and an online music licensing company. Four years on and it provides artists/companies with a platform to independently license/buy music (while allowing listeners to enjoy everything archived
Music start-up Guvera aren’t shy about their future position on the scene. Company founder and CEO Claes Loberg is ready to take on big competitors. He’s set out on a quest to turn the ad-funded streaming model on its head. It might be something that
Today’s music start-up, Topspin, wants to help artists reach their fans directly. Here co-founder Shamal Ranasinghe talks about how the company got started. He thinks the way forward for artists is finding more paying fans and then putting the right offers in front of them.
By Alex Jonsson The Maze of Time started off more than a decade ago with an eclectic digital marketing campaign. It wasn’t purposely aimed as a social media roll-out and started long before Google acquired Blogger (in 2003) and the landslide began. There are lots
Last year the ad-funded streaming model was hailed as the saviour of the music industry. Now things aren’t looking as peachy. Spotify is struggling to break into the American market and competitors are scrabbling to come up with alternative ways of funding free music online.
Here Steve Mullins looks into who is helping artists get their music out there and monetized. There’s MobBase for one. The outfit’s mobile solutions allow bands to come up with their very own iPhone apps – which is good on the kudos front alone. The
Today’s music start-up is Music Glue. The company started out encouraging musicians to interact with file-sharers and are now dealing with all sorts of fan relationship management. Director Mark Meharry thinks the way forward for artists today is live performances and the experience they create
British rock group Marillion was one of the first bands to use the power of the internet and a strong fan base to distribute their music. But why hasn’t their success been copied by more artists? Here the band’s former business manager Erik Nielsen argues